Nimki

Industry: Lifestyle, Beauty & Gifts

A lifestyle store bursting with colour, creativity, and the simple joy of self-care.

What began as Spellbound Apothecary (Emily’s line of handmade aromatherapy skincare, bath bombs and haircare) soon outgrew its name. With a vision that stretched beyond her own creations, Emily wanted to create a space that celebrated not just her products, but the wider world of makers she admired. Nimki was born: a rebrand that transformed her apothecary roots into a joyful lifestyle and gift store. 

The new identity needed to capture Nimki’s ethos: playful, inclusive, and brimming with creativity. We built a brand that feels like stepping into a technicolour world of self-care and community connection. A custom wordmark, softened with flower accents, anchors the system. Surrounding it, bold patterns, retro-inspired shapes, and vibrant graphic assets bring a sense of fun and freedom. 

Illustrated value badges champion what Nimki stands for, while patterns and icons flex seamlessly across packaging, social media, and in-store touchpoints. The palette leans bright and unapologetic, celebrating pinks, oranges, teals, and purples in combinations as eclectic as the products themselves. 

The result is a brand that feels like a party for the senses: full of colour, community, and care. Nimki’s identity doesn’t just hold space for Emily’s handcrafted goods, but lifts up other makers too – turning a simple shop into a hub of creativity and joy.

The toolkit

• Brand foundations: Logo suite, typography system, colour palette, brand guidelines

• Creative assets: Badges, patterns, illustrated mascot, custom gifs

• Rollout: Email signature, social media templates (Canva), newsletter template (Mailchimp), magazine ad, gift box packaging, market stall backdrop

Photography by Sister Scout Studio

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