Deb Dickson

Industry: Health & Wellbeing

A compassionate brand built on dignity, connection, and the art of meaningful goodbyes.

With a background in nursing, natural therapies, and spiritual studies, Deb Dickson brings a holistic, deeply human approach to end-of-life care. Her work centres on helping individuals and their families navigate this sacred transition with dignity, peace, and love - ensuring they feel informed, supported, and never alone. 

The brand identity needed to reflect both the emotional and practical sides of Deb’s work: a sense of calm reassurance balanced with credibility and confidence. The visual language had to speak to families seeking warmth and trust, while positioning Deb as a reliable professional in an unregulated and often misunderstood field.

At the heart of the brand is a flowing wordmark, designed with custom ligatures that evoke movement, continuity, and care. Its gentle italics symbolise transition, while the bespoke ‘k’ adds a subtle personal touch. Paired with a grounding sans serif tagline and an elegant rose icon, the system captures both sensitivity and strength - honouring the cyclical nature of life and the grace found in letting go.

The palette draws from the natural world, creating an atmosphere of stillness and peace. Textures of driftwood, shells, and soft light tie the system together, echoing the organic rhythm of the earth and sea.

The result is a brand that feels calm, credible, and deeply human. An identity that honours the sacred work Deb does every day: helping people say goodbye with love, dignity, and grace.

The toolkit

• Brand foundations: Logo suite, typography system, colour palette, brand guidelines

• Creative assets: Icon, imagery direction, textures

• Rollout: Business cards, client resources, forms (Word), website (Squarespace)

Photography by Seed Photography