Branding for Holistic Wellness & Boutique Care

You’ve grown; let’s make sure your brand shows it

You’ve done the building.
You’ve put in the hours, honed your craft, and created a space where people come to feel better, lighter, more themselves.

But your brand?
Still whispering, when it should be walking in and owning the room.

It’s time for a brand that fits – one that feels grounded, inviting, and deeply aligned with the care you offer. A brand that helps the right clients think: “This is exactly what I’ve been looking for.”

This isn’t a rebrand: it’s the evolution that finally fits.

Moodboard for end-of-life doula displayed on an iPad, featuring soft blues and natural textures, styled on a wooden surface next to a ceramic coffee cup.

Working with Jena Marie is a strategic, story-driven, done-for-you experience crafted for wellness practitioners and boutique care businesses who are ready to step into the next version of their work – with a brand that reflects their warmth, credibility, and the experience they create for others.

Trusted by massage therapists, acupuncturists, naturopaths and wellness brands across Australia.

This is for you if…

01

You’re ready to raise your prices, but your visuals don’t reflect your expertise

02

03

You’re tired of second-guessing every colour, font, and Canva template

You’ve grown your business on referrals, grit, and good work – but your brand hasn’t caught up

You’re craving clarity, consistency, and a brand that works as hard as you do

04

You’ve outgrown the templates, the Canva quick fixes, and the patchwork identity.

You don’t need another aesthetic.

You need a brand that will tell your story and strategically grow with you.

A Quick Word from a Past Client:

“Jena took a lot of time to really listen to me, understand my business and understand exactly what I wanted in my logo & brand identity. I couldn't be happier with the results and my enquiries have actually increased since implementing the new branding. Highly highly recommend her services.”

Grace, Bloom Chinese Medicine

Sketches of custom typography for a fashion brand, featuring rounded bold letterforms drawn in a grid on a spiral notebook, styled on a timber table with a neutral textured background.
Custom letter ‘K’ typography mark designed for a fashion brand, featuring bold, rounded shapes in deep maroon on a soft pink textured background.

What you get once we sign on the dotted line...

A cohesive, confidence-building brand identity, designed to grow with you.

Most projects start at $4,500 AUD + GST*

*Every brand is unique – your quote will be, too.

  • We dig deep into your brand stories to define your voice, values, vision, and audience - this is where the magic starts.

  • Your logo suite, colour palette, font system, and image guidelines, all custom-crafted to reflect your story and speak directly to your audience.

  • A beautiful, user-friendly style guide that makes it easy to apply your branding consistently across every touchpoint. (No design degree required.)

  • Every branding package includes 8 points of design collateral (like business cards, social templates, or presentation slides), giving you the flexibility to choose what suits your goals. See the full checklist here

A Quick Word from a Past Client:

“Working with Jena has been a privilege, it was such a joy to work with her and I am absolutely in love with the branding she created which I really haven't been able to say in the 3.5yrs I've been running my business.”

Aisling, The Sunrise Collective

The Process:
Collaborative.
Thoughtful.
Built Around You.

01

Discover

We start with a deep dive into your brand’s story, voice, and goals. You’ll complete a thoughtful (and dare I say fun?) brand homework doc that sets the stage for everything ahead.

02

Design

We translate your strategy into a visual identity – from logo suite to style guide – with plenty of checkpoints along the way. You’ll get clarity without overwhelm.

03

Deliver

You walk away with everything you need to confidently apply your brand across your business. Think: Canva files, walkthroughs, and a design you actually want to share.

Jena sits cross-legged on a pink shaggy rug, smiling and and looking at the camera. She’s wearing olive green trousers, a white top, and a dark denim vest.

A Quick Word from a Past Client:

“Jena is an incredible designer with clever design solutions for small businesses who are wanting to elevate their brand, but do it strategically and mindfully. Jena has a way of picking the perfect composition, colour and vibe for your business that just feels...right, every time. ”

Ami, Craft Coaching & Development

Moodboard strategy for a creative business coach and copywriter, displayed on a laptop resting on a mustard velvet armchair. The screen shows brand inspiration, colour palette, and typography references.

FAQs

(we both know questions are part of the plot)

  • If you’ve built your business through trust, word of mouth, and the care you put into your work – but your brand still feels like it’s playing catch-up? You’re ready.

    This isn’t about making things look aesthetic for the sake of it. It’s about creating a brand that reflects your expertise, builds confidence, and helps the right clients feel drawn to you before you ever say a word.

    And no – you don’t need to have it all figured out before we start. That’s part of the process.

  • Not even close.

    This process is built around you: your values, your approach, your future. It’s not about fitting you into a formula. It’s about designing a brand identity that feels true now and flexible enough to evolve with you as your work grows.

    Think of it as a strong foundation, not a fixed container.

  • If you’ve been figuring it out as you go, this will actually feel like a deep breath.

    Yes, it’s a done-for-you experience – but it’s also deeply collaborative. You’ll be supported at every step, with just the right balance of structure and breathing room. No jargon. No design degree required. Just thoughtful strategy, creative clarity, and a brand that feels as grounded and professional as the work you do.

  • Absolutely. Everything you receive is built to be beautifully easy to use, whether you’re solo, supported by a small team, or growing into something bigger.

    You’ll get a Canva-friendly brand guide, file types that make sense, and walkthroughs to help you apply your brand across your website, socials, and client touchpoints. No guesswork. No overwhelm. Just a system that works with you – not against your time and energy.

  • Oh, you do – you just haven’t had anyone draw it out of you (yet). 😉

    That’s exactly what the strategy phase is for. Through guided prompts and thoughtful conversations, we uncover what makes your work different, how you want people to feel when they engage with you, and the golden thread that ties it all together.

    Clarity isn’t a requirement here: it’s our outcome.

  • Yes – I’ve worked with massage therapists, acupuncturists, naturopaths and boutique wellness brands to create identities that feel warm, grounded, and deeply trustworthy.

    In this space, branding isn’t about being flashy, it’s about helping people feel calm, cared for, and confident choosing you.

Let’s Build the Brand That tells the right story

You’re not starting over: you’re stepping forward.

Let’s shape the brand that reflects the business you’ve grown into – and tells the story only you can tell.

Get in contact

Find JM on instagram

@byjenamarie

This year Mother's Day happened to fall on my business birthday - 8 years of JM. In a lot of ways my business has felt like my first baby. Building it up, watching it grow, the 3am worry, the way you can't always tell if you're doing it right unti
Colour combo I can’t stop thinking about - chartreuse and mushroom 😍
Your brand should make some people scroll past. It’s worth actually sitting with this question: who is your brand not for? Not in a gatekeepy way, just as a clarity exercise. Because the answer tells you a lot about who you actually are for.

Good brands get noticed

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Memorable brands get chosen

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Good brands get noticed ✽ Memorable brands get chosen ✽