This isn’t about me:
it’s about the brand you're becoming.
You’ve built something real.
You’ve served your incredible clients and customers through mostly referrals and reputation alone. You’ve raised your rates, launched new products, maybe even outgrown your original niche.
You’ve built trust, results, and momentum.
And all the while your branding? It’s still wearing its ‘first day of school’ outfit.
You’re ready for a brand that reflects where you’re going, not just where you’ve been.
One that feels like you: the version of you who leads the room, lands the client, and knows exactly what they bring to the table.
One that sparks recognition before you’ve even said a word – because it looks, sounds, and feels unmistakably aligned.
And honestly? You’re so done with Canva hacks and second-guessing every design decision
A Quick Word from a Past Client:
“Jena was such a joy to work with. We came to her with our brand new business (knowing nothing!) and she couldn’t have been more supportive, patient, clear and understanding. She helped us make sense of our ideas, even when we didn’t fully understand them. We could not be happier with the result.”
Jess, Ensō Workplace Wellbeing
When Your Brand Doesn’t Feel Like home...
You cycle through Creative Market templates, hoping one will finally “feel right.” You hold your breath when someone asks for your website link. You know you’re undercharging, but your brand doesn’t back up your rates (yet).
But this isn’t where your story ends – this is where it starts to get good.
Hi, I’m Jena – I help brands grow into themselves.
In my studio, we blend thoughtful strategy, bold creativity, and genuine warmth to craft a visual brand identity that’s built to last – and built to feel right. Over the past 7 years, I’ve helped 100+ founders bring their brands to life, with clarity and confidence that scales.
While I love making things look aesthetic (who doesn’t??), the real magic here starts with YOU. Your story, your values, your experience that breathes life into your brand, making it that *thing* only you could make it.
It’s about designing a brand that works: one that speaks your message, supports your growth, and evolves with you (never boxing you in).
Don’t let me forget to introduce myself…
I’m Jena – brand designer, story-gatherer, studio runner, and mum to a tiny human who’s taught me more about presence and purpose than any business book ever could.
I’m the kind of person who always stops to admire a beautiful flower, judges a book by its cover (gladly), and gets quietly giddy in art galleries. My camera roll? A catalogue of colour combinations and typefaces I spotted in the wild.
Design is how I make sense of the world – and how I help others show up in it.
From Vision to Visuals
(& everything in-between)
(& everything in-between)
The branding process designed to evolve with you.
01 DISCOVER
We uncover what makes your brand unique – your voice, vision, values, and ideal audience.
02 DESIGN
We build a visual and verbal identity that feels aligned, elevated, and unmistakably yours.
03 DELIVER
You walk away with the tools, confidence, and clarity to show up like the expert you are.
A Quick Word from a Past Client:
“Jena is such a talented human. We couldn't be happier with our rebrand. It perfectly captures who we are visually and the process was a joy.”
Jaqueline, Inner Melbourne Clinical Psychology
Your brand should feel like home: personal, comfortable, and completely yours.
You're already doing the big work – serving your clients, scaling your vision, and stepping into your next level.
Let’s make your brand rise to meet it.
Good brands get noticed
✽
Memorable brands get chosen
✽
Good brands get noticed ✽ Memorable brands get chosen ✽