Psychology practice logo design featuring refined serif typography and a soft geometric symbol in neutral tones, representing calm, balance, and professional care.

Rebrand

Inner Melbourne Clinical Psychology

Industry: Health & Wellbeing

A psychology brand grounded in connection, compassion, and the quiet confidence of genuine care.

Inner Melbourne Clinical Psychology (IMCP) helps people navigate life’s challenges with warmth, professionalism, and humanity. With a growing team and a trusted reputation, the clinic needed an identity that felt as calm and connected as the experience they offer.

The new brand bridges professionalism with heart. An elegant serif wordmark is paired with a minimal icon – a semi-circle and radiating dots symbolising the intersection of our inner and outer worlds. Geometric shapes and organic lines echo this idea of flow and communication, inspired by fingerprints, topography, and nature.

A soft, natural palette blends warm and cool undertones to create a sense of ease and balance. Across digital touchpoints, the rebrand brings mindfulness and reflection to the forefront, pairing thoughtful questions with artful, textural design.

The result is a brand that balances science with soul - sophisticated, approachable, and quietly restorative.

The toolkit

  • Brand foundations: Logo suite, typography system, colour palette, brand guidelines

  • Creative assets: Illustrations

  • Rollout: Social media (Canva), letterhead, newsletter template (Mailchimp), email signatures, ebook, manual covers, outdoor and indoor signage, web banners

Photography by Breeana Dunbar

Psychology practice brand identity showing multiple logo variations, including full wordmark and standalone brand icon. Design uses soft, neutral colours and clean serif typography for a calm, professional look.
Psychology practice business card design featuring clean serif typography and minimalist icon. Displayed in a calm, natural setting with soft neutral tones to reflect professionalism and warmth.
Psychology practice colour palette and brand icon. Palette includes fawn, cream, denim, slate, nude, and sage tones, paired with a minimalist brand icon and warm, natural lifestyle imagery.
Abstract illustration patterns for a psychology practice brand, featuring soft organic shapes and flowing lines in a calming palette. Used across brand visuals for warmth and creativity.
Social media templates for a psychology practice featuring warm, calming colours, soft illustrations, and minimalist typography. Includes mindfulness prompts, quotes, and resource announcements in cohesive, branded layouts.
Journal prompt graphics for a psychology practice featuring soft abstract backgrounds in nude, blue, and sage tones. Each design includes a circular overlay with reflective questions to encourage mindfulness and self-awareness.
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