Foke

Industry: Lifestyle & Fashion

An art-led fashion brand powered by creativity, colour, and the freedom to be entirely yourself.

Artist and designer Holly Clinton dreamt up a brand that invites women to reconnect with their instinct, their joy, and their creative spark.

Holly wanted an identity that could hold its own alongside her expressive artworks – playful and confident, but never frivolous. Something with enough presence to say “for the bold,” while still leaving space for her patterns to shine.

The new wordmark does just that: soft-edged and generous, it feels artful, expressive, and unapologetically original. Paired with a dynamic, vibrant palette, the brand moves between grounding depth and energetic play. A family of sculptural icons and geometric patterns rounds out the system, giving structure and balance to Holly’s more organic, abstract artworks. Together, they create a toolkit as versatile and evolving as her practice.

The result is a brand that embodies Foke’s mantra: wear it like you mean it.

The toolkit

• Brand foundations: Logo suite, typography system, colour palette, brand guidelines

• Creative assets: Patterns, icons, image frames, design motifs

• Rollout: Social media templates (Canva), swing tag

Photography by Holly Clinton