Good Day Club


Good Day Club is Melbourne’s go-to for unique events. What started as a vintage + retro furniture hire business, now encompasses event design and styling, graphic design and custom made recycled furniture. The brief was to package all this goodness in an overarching brand that communicated the quirky fun they have become so well known for. The result is a branding system that offers lots of flexibility – it is bold, bright and unapologetic when front and centre, but it can also be toned down and stripped back so that it doesn’t overpower their styling imagery. To reflect the eclectic nature of their collection, the patterns and logo were inspired by all kinds of retro vintage, from art deco to 80’s vaporwave. The rainbow palette ties it all together and provides a myriad of options, keeping the brand fresh and fun. 


Good Day Club rebrand postcards with custom colourful patterns
Good Day Club new logo
Good Day Club business cards with custom pattern
Good Day Club custom patterns
Hand holding Good Day Club tote with custom pattern
Good Day Club sub brand Very Good Products logo
Good Day Club social media instagram templates mocked up
Artboard 17@1x.png
Good Day Club branding style guide pages layout

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