Good Day Club
Good Day Club is Melbourne’s go-to for unique events. What started as a vintage + retro furniture hire business, now encompasses event design and styling, graphic design and custom made recycled furniture. The brief was to package all this goodness in an overarching brand that communicated the quirky fun they have become so well known for. The result is a branding system that offers lots of flexibility – it is bold, bright and unapologetic when front and centre, but it can also be toned down and stripped back so that it doesn’t overpower their styling imagery. To reflect the eclectic nature of their collection, the patterns and logo were inspired by all kinds of retro vintage, from art deco to 80’s vaporwave. The rainbow palette ties it all together and provides a myriad of options, keeping the brand fresh and fun.