About Jena

Graphic design like mine is art for everyone. Who said art had to be exclusive?

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I’m Jena, and I think collaboration creates magic.

When you work with me, we work together. I’m pretty excellent at drawing out your values and ideas, and then I use my experience, skill and a healthy dose of design intuition to create customised, purpose-driven art just for you.

Know what you like but not sure what you need?

I know the process of working together can feel overwhelming! Alongside my degree in communication design specialising in fine art, I cut my teeth working in studio settings and working overseas. This means I have deep experience interpreting a brief, helping you clarify your best ideas, and turning them into purposeful and useful visuals for your brand.

Jena siting on a bench with a mug in her hands, with colourful artwork on the wall

Graphic design that gives YOU the power to be creative.


How I work

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I help you find joy in art.

Imagination is the best thing about this job. I’m the playful, artsy kid-turned-grown-up-art-nerd who never lost that sense of play that art has given me. In fact, my mum still has boxes of drawings I did as a kid. There are A LOT. I make room for my own art play, as well as being lucky enough to play and create for a job.

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I’m a curious cat.

I’m a design nerd, in a relationship with another design nerd, and a big reader. I’ve also taken every personality test under the sun (and *may* ask you if you have, too!)

My fine arts background means I have practical skills and theoretical knowledge to walk (or draw) down slightly-obscure design paths to see if an idea is effective — I’m always searching for innovative ways to convey ideas.

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Every project is a collaboration.

Client relationships and community are at the heart of what I do. I’ve been told I could talk to a brick wall, and this serves me well as a designer because I listen and ask questions to get to the essence of you and your brand.

I’m like the best group project partner you’ll ever have!

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Honesty is (quite literally) my policy.

A transparent process is a happy process for both of us!

I'm transparent in my pricing and processes, setting expectations and boundaries for both of us. There are check-ins throughout my process, and we'll often refer back to your original brief to make sure we remain on the same page!

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Art that is made for a purpose AND purpose-driven brands.

Graphic design is art that does stuff — it communicates your message, and your message is important! It’s not frivolous — it’s a super-useful tool to spread your ideas and impact, just like your words and actions.

I’m here for purposeful brands and founders who give a damn about the impact they make in the world.

Let’s work together.

Illustration of salt and pepper shakers