Your Brand Values

Strong visual branding doesn’t begin with colours or logos, it begins with clarity.

Your brand should feel like an extension of you: purposeful, considered, and deeply aligned with what you stand for.

Before we move into design, we’ll take a moment to reflect on your values – the core principles that guide how you work, what you prioritise, and what kind of impact you want to have.

Here is a list of values (adapted from Dare to Lead by Brené Brown). Take your time. Choose the ones that feel true to your business, your goals, and the way you want to show up in the world. The right ones will usually give you a little spark of recognition or energy – follow that feeling.

Creativity • Order • Grace • Legacy • Openness • Gratitude • Pride • Excellence • Collaboration • Love • Efficiency • Usefulness • Competence • Cooperation • Equality • Knowledge • Achievement • Altruism • Serenity • Teamwork • Giving back • Contribution • Well-being • Truth • Respect • Leadership • Balance • Faith • Fun • Environment • Freedom • Reliability • Curiosity • Optimism • Family • Safety • Accountability • Resourcefulness • Adventure • Versatility • Security • Diversity • Humour • Home • Integrity • Courage • Learning • Generosity • Future • Adaptability • Compassion • Ambition • Honesty • Recognition • Beauty • Stability • Inclusion • Spirituality • Wisdom • Justice • Kindness • Wholeheartedness • Uniqueness • Independence • Success • Community • Responsibility • Sustainability • Dignity • Making a difference • Ethics • Commitment • Patience • Intuition • Caring • Humility • Celebration • Harmony • Initiative • Service • Belonging • Vision • Simplicity • Trust • Peace • Joy • Vulnerability • Authenticity • Self-expression • Power • Loyalty • Hope • Leisure • Tradition • Understanding • Fairness • Growth • Health • Perseverance • Connectedness • Nature • Confidence • Friendship • Wealth • Radical • Honour

Once you've chosen your values, try narrowing them down to your top 3–5.
These will form a strong foundation for your brand direction.