Your Brand Timeline

Here’s a week-by-week look at how we’ll build your brand – from first ideas to final handover. Each phase has its own focus, deliverables, and a little magic.

This timeline is a guide, not a rulebook. While I aim to follow these timeframes, the pace can sometimes shift – a little faster here, a little slower there – depending on feedback, availability, or what the work needs. I’ll always keep you in the loop so you know what to expect.

Week 01

Homework + Insights

  • Your brand homework is due before we officially start – usually one week prior. It’s what helps me understand your story, vision, and goals. It might feel big, but I promise it makes everything smoother (and more meaningful) from here on out.

    📝 If it’s not submitted by the due date, your project may need to be rescheduled.

  • Once your homework is in, I’ll get to work behind the scenes, distilling your answers into a strategic Insights PDF. You’ll receive this just before we kick off so we’re on the same page from day one. From there, I’ll dive straight into your moodboard, pulling together visual directions, colour palettes, and design inspiration.

Week 02

Moodboards

  • I’ve translated your strategy into visuals – curated moodboards that reflect the heart of your brand and set the tone for everything to come. You'll also receive a short Loom video explaining the thinking behind each direction, because around here, it’s not just about good looks, it’s about intention.

  • Take your time going through the boards. Make note of what feels spot on, what feels off, and anything in between. Your reactions are gold – they’ll help us find the clearest, most aligned direction.

  • We’ll connect on Google Meet to chat it all through. This is where your gut reactions meet my design brain, and together we shape where we’re headed.

Week 03-04

Logo Concepts

  • It’s time to bring your brand to life. I’ll create two tailored logo concepts – each with submarks, illustration styles, and mockups – and walk you through everything in a Loom video that breaks down the design thinking behind each one. No guessing games here.

  • This is your big reveal moment. Take a beat to sit with each concept. Jot down what clicks, what doesn’t, and how each one makes you feel. There’s no rush, you’ll have a couple of days to reflect before we chat.

  • Once you’ve had time to digest, we’ll jump on Google Meet to talk it all through. This usually happens the following week, depending on your schedule. It’s a collaborative deep-dive – we’ll explore what’s working, what could evolve, and start shaping your final direction together.

Week 05

Brand Guidelines

  • It’s all coming together. This week, I’ll send you your brand guidelines – a practical, easy-to-follow document that outlines everything we’ve built so far: logos, colours, fonts, styling, and visual examples to help you stay consistent across every platform.

  • Review the guidelines and let me know how they’re feeling. If it all aligns, we’ll move straight into the next phase. If anything needs adjusting, we’ll work through the changes together to make sure everything feels just right.

Week 06-07

Collateral Design

  • You’ll receive a checklist of collateral options. Choose your 8 items, then fill out a short form for each one so I have the info I need to get started.

  • Once your forms are in, I’ll begin designing your selected items – bringing your brand to life across the touchpoints that matter most.

  • You’ll receive all your designs for review. Two rounds of revisions are included, so we can refine everything until it feels just right.

Week 08

Handover

  • Your full brand pack is ready to go! You’ll receive a clearly organised folder with all your final assets, plus a short walkthrough video so you know exactly what’s what and where to find it.

  • Once your forms are in, I’ll begin designing your selected items – bringing your brand to life across the touchpoints that matter most.

  • You’ll receive all your designs for review. Two rounds of revisions are included, so we can refine everything until it feels just right.