The Face Place

Industry: Health & Wellbeing

An oral health brand built on knowledge, collaboration, and the simple joy of healthier smiles.

Led by Melanie, The Face Place provides online dental health services and Orofacial Myofunctional Therapy – helping families navigate functional challenges with confidence. With a background in oral health and a passion for education, Mel’s goal is to give parents the knowledge and tools they need to support their children, from thumb sucking to tongue ties, breathing, sleep, and jaw development. She needed a brand that could balance clinical expertise with warmth, making specialist advice feel approachable and empowering. 

The new identity brings that ethos to life. The logo system pairs refined serif and modern sans serif type with a curved “smile” device that adds flow and friendliness. A fresh, playful palette reflects health and optimism, while custom illustrations (from teeth and noses to rainbows and smiling faces) inject personality and approachability. Educational templates and collateral make complex information simple, engaging, and family-friendly. 

Across digital touchpoints, the brand communicates clarity, trust, and care. The result is an identity that supports Mel’s mission: helping parents feel informed, supported, and hopeful as they guide their children towards happier, healthier smiles.

The toolkit

• Brand foundations: Logo suite, typography system, colour palette, brand guidelines

• Creative assets: Illustrations, icons

• Rollout: Business card, email signature, letterhead, service guide, social media templates (Canva), lead magnet templates (Canva), children’s educational book, Instagram banner, podcast graphics