Rebrand
Amber Wynn-Jones
Industry: Wedding & Portrait Photography
A photography brand full of connection, intimacy, and the kind of joy that lingers long after the day.
Amber Wynn-Jones has always been drawn to people and their stories. As a wedding and portrait photographer, she brings an infectious warmth to every shoot, quickly becoming less like a vendor and more like a trusted friend. Her clients know her for capturing quirks over poses, laughter over formality, and joy over perfection – the kinds of images that become treasured family heirlooms.
But while her work brimmed with intimacy and emotion, her brand identity didn’t yet reflect the same magic. Amber needed a brand that could match the vibrancy of her photography and the warmth of the connections she builds with her couples.
Her new identity leans into elegance without losing personality. A refined serif wordmark, accented with unique ligatures, nods to classic wedding stationery while still feeling contemporary and bold. A ribbon-style monogram “A” represents interconnected paths and unity, balancing sharp angles with fluid curves. The sophisticated palette is layered with textured papers and playful hand-drawn illustrations, from figs and cocktails to gramophones and candlesticks. These details speak to Amber’s love of celebration, style, and the small but meaningful moments that make each wedding distinct.
Together, the brand feels polished yet approachable. Professional enough to stand tall in the wedding industry, yet alive with the joy and charm that Amber brings to every celebration. Her visuals now echo the same energy she carries into her work: vibrant, emotive, and full of life.
The result is a brand that captures not just weddings, but the love and laughter that carry far beyond the day itself.
The toolkit
Brand foundations: Logo suite, typography system, colour palette, brand guidelines
Creative assets: Illustrations, frame motifs, textured backgrounds
Rollout: Email signature, pricing guide template (Canva)
Photography by Amber Wynn-Jones