Branding for Child & Family-Focused Brands
You’ve grown; let’s make sure your brand shows it
You’ve done the building.
You’ve put in the hours, grown your expertise, and created something that supports children, parents, and families in a deeply meaningful way.
But your brand?
Still whispering, when it should be walking in and owning the room.
It’s time for a brand that fits – one that feels warm, professional, and instantly reassuring. A brand that helps the right people land on your website or walk through your door and think, “This feels right. This feels safe. This feels like us.”
This isn’t a rebrand: it’s the evolution that finally fits.
Working with Jena Marie is a strategic, story-driven, done-for-you experience crafted for child and family-focused businesses who are ready to step into the next version of their work – with a brand that reflects their credibility, care, and the experience they create for the families they serve.
I’ve worked with child-centred practitioners, paediatric services, and kids brands to create identities families instantly connect with.
This is for you if…
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You’re ready to raise your prices, but your visuals don’t reflect your expertise
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You’re tired of second-guessing every colour, font, and Canva template
You’ve grown your business on referrals, grit, and good work – but your brand hasn’t caught up
You’re craving clarity, consistency, and a brand that works as hard as you do
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You’ve outgrown the templates, the Canva quick fixes, and the patchwork identity.
You don’t need another aesthetic.
You need a brand that will tell your story and strategically grow with you.
A Quick Word from a Past Client:
“Jena really understood my business and it’s values and created the most amazing branding for my business! I am in love with my new branding and I enjoy playing around with all of the elements that she created for me too! I get sooo many comments from customers about how awesome my branding looks! I highly recommend Jena for re-branding of your current business! She is soooo easy to work with and really takes the time to understand your business and it’s values. Thank you Jena! I can’t wait to work with you again!”
Brittany, Hearty Arty Studio
What you get once we sign on the dotted line...
A cohesive, confidence-building brand identity, designed to grow with you.
Most projects start at $4,500 AUD + GST*
*Every brand is unique – your quote will be, too.-
We dig deep into your brand stories to define your voice, values, vision, and audience - this is where the magic starts.
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Your logo suite, colour palette, font system, and image guidelines, all custom-crafted to reflect your story and speak directly to your audience.
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A beautiful, user-friendly style guide that makes it easy to apply your branding consistently across every touchpoint. (No design degree required.)
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Every branding package includes 8 points of design collateral (like business cards, social templates, or presentation slides), giving you the flexibility to choose what suits your goals. See the full checklist here
A Quick Word from a Past Client:
“Jena absolutely nailed our re-branding. She just understood what we wanted and what our business is about. From her first proof, we only had to tweak some minor changes. Jena is also lovely to work with and very accommodating. I would highly recommend”
Jodi, The Ranch Adventure Park
The Process:
Collaborative.
Thoughtful.
Built Around You.
01
Discover
We start with a deep dive into your brand’s story, voice, and goals. You’ll complete a thoughtful (and dare I say fun?) brand homework doc that sets the stage for everything ahead.
02
Design
We translate your strategy into a visual identity – from logo suite to style guide – with plenty of checkpoints along the way. You’ll get clarity without overwhelm.
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Deliver
You walk away with everything you need to confidently apply your brand across your business. Think: Canva files, walkthroughs, and a design you actually want to share.
A Quick Word from a Past Client:
“Jena, I am so thrilled with the re-branding you’ve done. Your creativity and collaborative mindset meant working on this project was a joy. I particularly love the videos you created explaining your work. They are so clear and helpful and something I can refer to down the track, if I’m in doubt about what element of my brand pack to use and why. I look forward to working with you again.”
Kate, Picture My Picture
FAQs
(we both know questions are part of the plot)
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If you’ve built your business through trust, referrals, and meaningful results – but your brand still feels like it’s playing catch-up? You’re ready.
This isn’t about making things look aesthetic for the sake of it. It’s about creating a brand that reflects your expertise, builds confidence, and helps families feel connected to what you offer from the very first glance.
And no – you don’t need to have it all figured out before we start. That’s part of the process.
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Not even close.
This process is built around you: your values, your approach, your future. It’s not about fitting you into a formula. It’s about designing a brand identity that feels true now and flexible enough to evolve with you as your work grows.
Think of it as a strong foundation, not a fixed container.
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If you’ve been figuring it out as you go, this will actually feel like a deep breath.
Yes, it’s a done-for-you experience – but it’s also deeply collaborative. You’ll be supported at every step, with just the right balance of structure and breathing room. No jargon. No design degree required. Just thoughtful strategy, creative clarity, and a brand you’ll feel proud (and excited) to share.
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Absolutely. Everything you receive is built to be beautifully easy to use, whether you’re solo, part of a small team, or growing into something bigger.
You’ll get a Canva-friendly brand guide, file types that make sense, and walkthroughs to help you apply your brand across your website, referrals, and touchpoints. No guesswork. No overwhelm. Just a system that works with you – not against your time and energy.
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Oh, you do – you just haven’t had anyone draw it out of you (yet). 😉
That’s exactly what the strategy phase is for. Through guided prompts and thoughtful conversations, we uncover what makes your work different, how you want families to feel when they engage with you, and the golden thread that ties it all together.
Clarity isn’t a requirement here: it’s our outcome.
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Yes – I’ve worked with child and family-focused businesses across both services and products. From paediatric care to kids brands built around play, learning, and connection.
In this space, branding isn’t about being flashy – it’s about creating something families can feel, trust, and instantly recognise as right for them.
Let’s Build the Brand That tells the right story
You’re not starting over: you’re stepping forward.
Let’s shape the brand that reflects the business you’ve grown into – and tells the story only you can tell.
Find JM on instagram
@byjenamarie
Good brands get noticed
✽
Memorable brands get chosen
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Good brands get noticed ✽ Memorable brands get chosen ✽