Branding for Allied Health & Therapy Practices

You’ve grown; let’s make sure your brand shows it

You’ve done the building.
You’ve put in the hours, grown your expertise, and supported clients and patients who trust you with something personal.

But your brand?
Still whispering, when it should be walking in and owning the room.

It’s time for a brand that fits – one that feels professional, human, and deeply aligned with the care you provide. A brand that builds trust before you ever say a word, and helps the right people lean in and think, “I feel safe here.”

This isn’t a rebrand: it’s the evolution that finally fits.

Moodboard for end-of-life doula displayed on an iPad, featuring soft blues and natural textures, styled on a wooden surface next to a ceramic coffee cup.

Working with Jena Marie is a strategic, story-driven, done-for-you experience crafted for allied health and therapy practitioners who are ready to step into the next version of their practice – with a brand that reflects their credibility, warmth, and the work they’re truly here to do.

Trusted by psychologists, osteopaths, paediatric specialists and boutique wellness clinics across Australia.

This is for you if…

01

You’re ready to raise your prices, but your visuals don’t reflect your expertise

02

03

You’re tired of second-guessing every colour, font, and Canva template

You’ve grown your business on referrals, grit, and good work – but your brand hasn’t caught up

You’re craving clarity, consistency, and a brand that works as hard as you do

04

You’ve outgrown the templates, the Canva quick fixes, and the patchwork identity.

You don’t need another aesthetic.

You need a brand that will tell your story and strategically grow with you.

A Quick Word from a Past Client:

“Jena is such a talented human. We couldn't be happier with our rebrand. It perfectly captures who we are visually and the process was a joy. Highly recommend!”

Jacqueline, Inner Melbourne Clinical Psychology

Sketches of custom typography for a fashion brand, featuring rounded bold letterforms drawn in a grid on a spiral notebook, styled on a timber table with a neutral textured background.
Custom letter ‘K’ typography mark designed for a fashion brand, featuring bold, rounded shapes in deep maroon on a soft pink textured background.

What you get once we sign on the dotted line...

A cohesive, confidence-building brand identity, designed to grow with you.

Most projects start at $4,500 AUD + GST*

*Every brand is unique – your quote will be, too.

  • We dig deep into your brand stories to define your voice, values, vision, and audience - this is where the magic starts.

  • Your logo suite, colour palette, font system, and image guidelines, all custom-crafted to reflect your story and speak directly to your audience.

  • A beautiful, user-friendly style guide that makes it easy to apply your branding consistently across every touchpoint. (No design degree required.)

  • Every branding package includes 8 points of design collateral (like business cards, social templates, or presentation slides), giving you the flexibility to choose what suits your goals. See the full checklist here

A Quick Word from a Past Client:

“Jena was truly such a joy to work with. We came to her with our brand new business (knowing nothing about anything!) and she couldn’t have been more supportive, patient, clear, transparent and understanding. She helped us make sense of our ideas, even when we didn’t fully understand them ourselves. Jena was extremely responsive in communication and reliable in keeping to timelines. We could not be happier with the result and would absolutely recommend her to everyone who will listeJn.”

Jess, Ensō Workplace Wellbeing

The Process:
Collaborative.
Thoughtful.
Built Around You.

01

Discover

We start with a deep dive into your brand’s story, voice, and goals. You’ll complete a thoughtful (and dare I say fun?) brand homework doc that sets the stage for everything ahead.

02

Design

We translate your strategy into a visual identity – from logo suite to style guide – with plenty of checkpoints along the way. You’ll get clarity without overwhelm.

03

Deliver

You walk away with everything you need to confidently apply your brand across your business. Think: Canva files, walkthroughs, and a design you actually want to share.

Jena sits cross-legged on a pink shaggy rug, smiling and and looking at the camera. She’s wearing olive green trousers, a white top, and a dark denim vest.

A Quick Word from a Past Client:

“Jena was a pleasure to work with! She listened, interpreted and expanded on what I was looking for. And, it was all done with a patient manner, lightness and humour required to support someone with little to no branding know how. I would have no hesitation in recommending her.”

Karen, Macedon Osteopathy

Moodboard strategy for a creative business coach and copywriter, displayed on a laptop resting on a mustard velvet armchair. The screen shows brand inspiration, colour palette, and typography references.

FAQs

(we both know questions are part of the plot)

  • If you’ve built your practice through trust, referrals, and hard-earned results – but your brand still feels like it’s playing catch-up? You’re ready.

    This isn’t about making things look aesthetic for the sake of it. It’s about creating a brand that reflects your expertise, builds trust, and helps the right clients or patients feel confident reaching out.

    And no – you don’t need to have it all figured out before we start. That’s part of the process.

  • Not even close.

    This process is built around you: your values, your approach to care, your future. It’s not about fitting your practice into a formula. It’s about designing a brand identity that feels true now and flexible enough to evolve as your work grows.

    Think of it as a strong foundation, not a fixed container.

  • If you’ve been figuring it out as you go, this will actually feel like a deep breath.

    Yes, it’s a done-for-you experience – but it’s also deeply collaborative. You’ll be supported at every step, with just the right balance of structure and breathing room. No jargon. No design degree required. Just thoughtful strategy, creative clarity, and a brand that feels as professional as the care you provide.

  • Absolutely. Everything you receive is built to be beautifully easy to use, whether you’re solo, part of a small clinic team, or growing into something bigger.

    You’ll get a Canva-friendly brand guide, file types that make sense, and walkthroughs to help you apply your brand across your website, referrals, and client touchpoints. No guesswork. No overwhelm. Just a system that works with you – not against your time and energy.

  • Oh, you do – you just haven’t had anyone draw it out of you (yet). 😉

    That’s exactly what the strategy phase is for. Through guided prompts and thoughtful conversations, we uncover what makes your practice different, how you want people to feel in your care, and the golden thread that ties it all together.

    Clarity isn’t a requirement here: it’s our outcome.

  • Yes – I’ve worked with psychologists, osteopaths, paediatric specialists and care-led wellness clinics to create brands that feel professional, human, and deeply trustworthy.

    In this space, branding isn’t about being flashy, it’s about helping people feel safe, supported, and confident choosing you.

Let’s Build the Brand That tells the right story

You’re not starting over: you’re stepping forward.

Let’s shape the brand that reflects the business you’ve grown into – and tells the story only you can tell.

Get in contact

Find JM on instagram

@byjenamarie

Accidentally dressed in my brand colours again. Does anyone else do this!? Tell me it’s not just me 🫠🫠🫠
If your brand feels like it’s constantly playing catch-up with what’s cool 🫣 this one’s for you. Let’s talk about building something that actually lasts.
It’s such a treat seeing an idea move from my head to something that lives in the real world! Especially when it’s captured so beautifully by @phoebepowellphoto I loved working with Rachelle to bring the @greenlifemassage identity to li
A collection of things that have caught my eye lately.

Good brands get noticed

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Memorable brands get chosen

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Good brands get noticed ✽ Memorable brands get chosen ✽