The Bull Bracknell
Branding + Packaging
The Bull is a pub dating back to the 15th century situated in the heart of a brand new shopping centre redevelopment in Bracknell, London. Because of this redevelopment, The Bull wanted to redefine their offer to a premium dining experience amongst a sea of Nandos and Pret a Mangers. The brief was to combine old with new, celebrating their heritage while embracing a new more modern look. This was achieved by combining a botanical engraving style illustration with modern paired back fonts and a bold colour palette. The illustration referenced not only the local flora of Bracknell forest, but also vintage wallpapers popular in England in the late 17th century arts and craft movement.