Inner Circle

Branding + Packaging

Epicure is a high-end ethical catering company that operates in various exclusive venues throughout Australia and New Zealand. The brief was to brand and package Epicure’s newest initiative – a coffee brand aimed specifically at the Melbourne market. Inner Circle represents the exclusivity of the famous Melbourne coffee scene. The design combines iconic landmarks and café culture, while also paying homage to the beloved urban art scene through the quirky hand drawn illustrations.


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Produced while working at Nose to Tail


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