Inner Circle

Branding + Packaging

Epicure is a high-end ethical catering company that operates in various exclusive venues throughout Australia and New Zealand. The brief was to brand and package Epicure’s newest initiative – a coffee brand aimed specifically at the Melbourne market. Inner Circle represents the exclusivity of the famous Melbourne coffee scene. The design combines iconic landmarks and café culture, while also paying homage to the beloved urban art scene through the quirky hand drawn illustrations.

 

 
Inner Circle branding on packaging close-up with coffee bean background
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Inner Circle new logo branding
Inner Circle branding and bespoke hand drawn pattern on packaging front and side view
Inner Circle branding and bespoke hand drawn pattern on packaging net
Inner Circle black and white hand drawn cartoon street art style pattern inspired by urban living in Melbourne
Artboard 17@1x.png
Inner Circle bespoke hand drawn pattern on packaging close-up with coffee bean background

Produced while working at Nose to Tail

 
 

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