Branding + Packaging

Alliance is a catering company owned by the Spotless Group specialising in the education, business and health care markets across Australia and New Zealand. The brief was to rebrand Alliance to give it a fresher more contemporary feel. This extended all the way from identity, style guide, uniforms, collateral, packaging and signage, to corporate documents, internal communications and tender presentations. By using a friendly customised font, warm colour palette and fresh colourful photography style, Alliance was transformed into a friendlier more inviting brand – perfect for the markets they are catering for.


Alliance rebranded packaging items, signs and sticker mock ups
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Alliance rebranded logo
Alliance rebranded packaging tender box on grass background
Alliance rebranded packaging tender box with branded document inside on grass background
Alliance rebranded uniforms, women in branded apron and man in branded chef hat and jacket
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Alliance rebranded branding guideline pages laid out

Produced while working at Nose to Tail


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